Switch up how we educate

Learning from an iconic piece of art

Woman using a phone to scan art and trigger AR

A glimpse of how museums could look in the future with a lesson on how to engage new and younger audiences

Visualisation

3D Modelling

Experience Production

For the launch of their Immersive Learning program, Meta wanted to explore the future of education and learning through technology. We took this as an opportunity to really push the boundaries of AR and to show how people could interact with and appreciate art in a new way. It was about creating an experience that went beyond the act of looking at a painting. What might people want to know, see or hear that they otherwise couldn’t?

tap for sound

Mockups to validate the concept

tap for sound

Building the experience

We built and sourced 3D assets that acted as immersive, visual cues to explore different pieces of information. By using parallax and 2D animations, we managed to create interesting and immersive moments for users to dive into. Sound was also a big part of the experience – we used Baroque-style music to embed the user into the era of the painting.

tap for sound

tap for sound

The Simone team exceeded our expectations with our first Immersive Learning AR experience. They helped us demonstrate how AR is a powerful tool for learning.

Chris Watters

Head of Experimential Marketing at Meta