Visualise the unseen

A fragrance aura with an unexpected reach

Hyperpersonalising and visualising a fragrance choice

Creativity

Visualisation

3D Modelling

Experience Production

AR Ads

People tended to think of Sephora as a make-up store, but now it was time to amp up their fragrance offering. They came to us looking for an AR experience that would attract attention, change minds and reach a Gen Z audience.

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Visualising a vibe

The first question we asked ourselves was: how do we visualise scents? For each fragrance family, we began to create distinctive sculpted objects, colours and ‘vibes’ that reflected the scents within each one. That’s when we landed on the idea that everyone could find their ‘aura vibe’, which would then lead to a family of fragrances to choose from.

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A personalised experience

By recognising the touch of the user’s thumb on the screen, we were able to give the illusion that the experience was scanning their aura. This gave the experience a fun, personal element that instantly made it shareable.

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Reaching new audiences

For this project, we also created all the advertising assets and videos to promote the AR experience, including AR reel ads. The ads managed to reach over 22.3 million people – 70% of those being a Gen Z audience which was a big priority for Sephora. But they also managed to reach new audiences, particularly men aged 46 – 65, which shows the power and reach of experimental AR experiences.