Simone.

We’re a creative digital studio that adds a new dimension to the way brands communicate with the world.

Using Augmented Reality, we create interactive, immersive and unforeseen experiences that blur the boundaries between virtual and reality. One second it’s there, the next it’s gone. We like to think of it as magic – for the everyday.

People we've worked with

What can we do with Augmented Reality?

Play & Have fun

Bring entertainment to the everyday and raise a smile by transforming faces and bringing colour to the world around you.

Inform & Educate

Raise awareness and be more purposeful by telling important stories or showing people the provenance of your product.

Experiment & Try

Let people engage with new products and visualise new looks by enabling them to try on or place objects in their space.

Play & Have fun

We created filters for Dior 2021 Christmas campaign. The first one provides a fun and exciting way for customers to bring the Dior brand to life. Triggered when scanning branded packaging and boxes, this filter reveals extraordinary animations, celebrating the magical spirit of the fortune-telling arts. Our second filter enables users to get into the Christmas spirit by putting up a Dior branded Christmas tree in their very own home.

For Perrier's new campaign, they wanted a filter that teleported the user into the hot, western-inspired, dystopian environment, created by Ogilvy Paris. We focused on the temperature, using colour, distortion and beads of sweat on the user's face. By simply moving the head left and right it releases the cap of the bottle and turns the temperature down.

To celebrate World Raclette Day, Topito, a French infotainment website and Richesmonts, a Raclette cheese brand came to us for something new. The result? Instagram’s first potato filter, which was used 450,000 times on the day of its release.

TRY FILTER

Play & Have fun

We’ve teamed up with Kitkat and Headspace to create a filter that enables the users to have a mindful break. Creating a virtual ‘break room’, the filter allowed users to take a much-needed pause and crack into their favourite KitKat treat by tapping the screen. The immersive experience incorporated soothing sounds and visuals - bringing everyone's much-loved break time snack to life.

We collaborated with Net-A-Porter to create multiple filters to celebrate Christmas and New Year. We came up with different ideas and concepts based on their brand identity and campaigns. The Christmas filter is a ‘which’ filter that enables the users to share their love with family and friends in the hard times. The other filter places the user in two different festive moods, each with a different interaction.

To celebrate World Raclette Day, Topito, a French infotainment website and Richesmonts, a Raclette cheese brand came to us for something new. The result? Instagram’s first potato filter, which was used 450,000 times on the day of its release.

TRY FILTER

Play & Have fun

We collaborated with Pandora for the launch of the new PandoraME collection. Inspired from the official TV ad, the filters enable the users to showcase their unique styles, from creating their own bracelet to being transported in the middle of a tunnel of mirrors.

As a response to the empty stadiums of the 2021 Six Nations championship, we collaborated with FranceTV Publicité and FranceTV Sport to create a filter that transported users to a virtual stadium. Here, they are able to swipe through and select the flag and facepaint of their favourite team, to proudly cheer them on. The goal of the filter was to bring back the pre-match and stadium buzz in a way that was fun and shareable.

To celebrate World Raclette Day, Topito, a French infotainment website and Richesmonts, a Raclette cheese brand came to us for something new. The result? Instagram’s first potato filter, which was used 450,000 times on the day of its release.

TRY FILTER

Play & Have fun

For winter 2021, we’ve teamed up with GAP to create a filter and accompanying ad showcasing one of their most iconic pieces - the puffer jacket. This filter allows users to take part in their very own try-on experience in the comfort of their own homes. And to add an extra layer of fun, we’ve recreated this classic piece in a whole new way…

We helped the team at Facebook to recreate a virtual version of Kylie dancing, in collaboration with BMG and Studio Moross. We modelled a version of Kylie based on photographs and then used motion-captured dance moves to animate the avatar. The filter was available for one hour only, where people were able to transport Kylie into their living rooms.

To celebrate World Raclette Day, Topito, a French infotainment website and Richesmonts, a Raclette cheese brand came to us for something new. The result? Instagram’s first potato filter, which was used 450,000 times on the day of its release.

TRY FILTER

Play & Have fun

We partnered up with McCann Paris for the launch of the new Prada fragrance, Candy. The whole campaign focused on Rethink Reality. The idea of the filter was to create some glitches every time the user moves and see the virtual muse through them.

We helped the team at Facebook to recreate a virtual version of Kylie dancing, in collaboration with BMG and Studio Moross. We modelled a version of Kylie based on photographs and then used motion-captured dance moves to animate the avatar. The filter was available for one hour only, where people were able to transport Kylie into their living rooms.

To celebrate World Raclette Day, Topito, a French infotainment website and Richesmonts, a Raclette cheese brand came to us for something new. The result? Instagram’s first potato filter, which was used 450,000 times on the day of its release.

TRY FILTER

Play & Have fun

Battersea wanted to create a filter for their new campaign Wear Blue for Rescue. We came up with the idea of framing the owner and their pet, featuring some elements of the campaign. But we didn’t stop there, we came up with a creative for the Facebook Ads and Instagram stories, reusing the circular frame from the filter.

We helped the team at Facebook to recreate a virtual version of Kylie dancing, in collaboration with BMG and Studio Moross. We modelled a version of Kylie based on photographs and then used motion-captured dance moves to animate the avatar. The filter was available for one hour only, where people were able to transport Kylie into their living rooms.

To celebrate World Raclette Day, Topito, a French infotainment website and Richesmonts, a Raclette cheese brand came to us for something new. The result? Instagram’s first potato filter, which was used 450,000 times on the day of its release.

TRY FILTER

Play & Have fun

Full Time Meals is a British organization, founded by Marcus Rashford and chef Tom Kerridge that combats child food poverty across the UK. Each week they release quick and easy recipes. We’ve created 5 AR game filters to match 5 recipes. The goal? Catch the falling ingredients!

We helped the team at Facebook to recreate a virtual version of Kylie dancing, in collaboration with BMG and Studio Moross. We modelled a version of Kylie based on photographs and then used motion-captured dance moves to animate the avatar. The filter was available for one hour only, where people were able to transport Kylie into their living rooms.

To celebrate World Raclette Day, Topito, a French infotainment website and Richesmonts, a Raclette cheese brand came to us for something new. The result? Instagram’s first potato filter, which was used 450,000 times on the day of its release.

Inform & Educate

Ecosia, the only search engine that plants a tree for every research, wanted to celebrate the plantation of 100 million trees since its creation. We came up with the idea of a single filter with two experiences using both cameras. The selfie turns the head of the user into a tree, and the world virtually grows a tree where the user is.

TRY FILTER

Inform & Educate

L'Oréal Paris in partnership with the NGO Hollaback created Stand Up: a training program designed to help prevent street harassment and build safe, inclusive spaces for all. We created a filter that, when recognizing the user’s hand, draws a D inside the palm, the symbol used over the whole campaign

Luxury chocolate brand, TO’AK wanted to show the world how their chocolate was made. We worked together to create a multi-experience filter that took the user on the chocolate-making journey – from farming cocoa in the rainforest to meticulously packaging each bar.

TRY FILTER

Inform & Educate

We collaborated with Publicis Ireland, to create a filter for the bank permanent TSB. As part of a campaign, their customers received a leaflet. By scanning the QR Code on it, it starts the experience: it recognises the image of the kitchen and shows how it can be transformed.

As part of a creative workshop at Les Arcs Film Festival, we wanted to explore how the Festival could become more digitally interactive. We started with the festival programme to create a filter that brought it to life virtually, simply by scanning your pass. This meant reducing the amount of programmes printed – and that each guest had less collateral to carry around.

Experiment & Try

yellowpop and Jonathan Adler have collaborated on a collection of pop-art inspired LED neon signs. We created a filter that allows the user to place one of six designs in their space. They can pick and choose the design, use the slider to reduce or increase the intensity of the neon (like in real life) – and a special night switch means they can create a dark environment to really see the signs pop.

In order to showcase the wide range of 67 foundation shades available, MAC wanted to develop a filter where the user was able to pick and try-on each shade. Within each shade group, the user could toggle through and try-on a range of different colours simply by tapping on the screen – and sliding to see a before and after.

TRY FILTER

Experiment & Try

For the launch of their new Interstellar and Nude collections, we helped Douglas cosmetics create an AR try-on filter for customers to discover the new products. On opening the filter, particles are floating around the user. When nodding, an explosion of makeup occurs to project eyeshadow and eyelashes on the user.

Castorama, France biggest DIY chain wanted to come up with something different to promote their range of movable partitions. Our filter enables the user to choose a partition, place it in their home and see the result.

TRY FILTER

Experiment & Try

Using Lens Studio foot tracking feature, we’ve created a Lens that enables anyone to try on the Dior D-Players sneakers. The user simply has to point at their feet.

Castorama, France biggest DIY chain wanted to come up with something different to promote their range of movable partitions. Our filter enables the user to choose a partition, place it in their home and see the result.

TRY LENS

Want to see what we can do for you? Let’s have a chat.

hello@wearesimone.com