We’re a creative digital studio that adds a new dimension to the way brands communicate with the world.

Using Augmented Reality, we create interactive, immersive and unforeseen experiences that blur the boundaries between virtual and reality. One second it’s there, the next it’s gone. We like to think of it as magic – for the everyday.

People we've worked with

Facebook_group
NAP
showroomprive
LeoBurnett
Nestle
Topito2
SKODA
TBWA
CocaCola
Perrier-1
Battersea
OMD
MAC2
Douglas
CharlotteTilbury-1
Havas
Ecosia3
Polaroid
Castorama2
RosaPark2
francetvsport
Unilever
Genero
Ogilvy

What can we do with Augmented Reality?

Play & Have fun

Bring entertainment to the everyday and raise a smile by transforming faces and bringing colour to the world around you.

Inform & Educate

Raise awareness and be more purposeful by telling important stories or showing people the provenance of your product.

Experiment & Try

Let people engage with new products and visualise new looks by enabling them to try on or place objects in their space.

Perrier

Play & Have fun

Play & Have fun

Play & Have fun

Perrier

For Perrier's new campaign, they wanted a filter that teleported the user into the hot, western-inspired, dystopian environment, created by Ogilvy Paris. We focused on the temperature, using colour, distortion and beads of sweat on the user's face. By simply moving the head left and right it releases the cap of the bottle and turns the temperature down.

For Perrier's new campaign, they wanted a filter that teleported the user into the hot, western-inspired, dystopian environment, created by Ogilvy Paris. We focused on the temperature, using colour, distortion and beads of sweat on the user's face. By simply moving the head left and right it releases the cap of the bottle and turns the temperature down.

For Perrier's new campaign, they wanted a filter that teleported the user into the hot, western-inspired, dystopian environment, created by Ogilvy Paris. We focused on the temperature, using colour, distortion and beads of sweat on the user's face. By simply moving the head left and right it releases the cap of the bottle and turns the temperature down.

To celebrate World Raclette Day, Topito, a French infotainment website and Richesmonts, a Raclette cheese brand came to us for something new. The result? Instagram’s first potato filter, which was used 450,000 times on the day of its release.

Perrier_extra2
NAPtogether

Play & Have fun

Play & Have fun

Play & Have fun

Net-a-Porter

We collaborated with Net-A-Porter to create multiple filters to celebrate Christmas and New Year. We came up with different ideas and concepts based on their brand identity and campaigns. The Christmas filter is a ‘which’ filter that enables the users to share their love with family and friends in the hard times. The other filter places the user in two different festive moods, each with a different interaction.

We collaborated with Net-A-Porter to create multiple filters to celebrate Christmas and New Year. We came up with different ideas and concepts based on their brand identity and campaigns. The Christmas filter is a ‘which’ filter that enables the users to share their love with family and friends in the hard times. The other filter places the user in two different festive moods, each with a different interaction.

We collaborated with Net-A-Porter to create multiple filters to celebrate Christmas and New Year. We came up with different ideas and concepts based on their brand identity and campaigns. The Christmas filter is a ‘which’ filter that enables the users to share their love with family and friends in the hard times. The other filter places the user in two different festive moods, each with a different interaction.

To celebrate World Raclette Day, Topito, a French infotainment website and Richesmonts, a Raclette cheese brand came to us for something new. The result? Instagram’s first potato filter, which was used 450,000 times on the day of its release.

NetaPorter_extra-copy
6Nations

Play & Have fun

Play & Have fun

Play & Have fun

FranceTvSport

As a response to the empty stadiums of the 2021 Six Nations championship, we collaborated with FranceTV Publicité and FranceTV Sport to create a filter that transported users to a virtual stadium. Here, they are able to swipe through and select the flag and facepaint of their favourite team, to proudly cheer them on. The goal of the filter was to bring back the pre-match and stadium buzz in a way that was fun and shareable.  

As a response to the empty stadiums of the 2021 Six Nations championship, we collaborated with FranceTV Publicité and FranceTV Sport to create a filter that transported users to a virtual stadium. Here, they are able to swipe through and select the flag and facepaint of their favourite team, to proudly cheer them on. The goal of the filter was to bring back the pre-match and stadium buzz in a way that was fun and shareable.  

As a response to the empty stadiums of the 2021 Six Nations championship, we collaborated with FranceTV Publicité and FranceTV Sport to create a filter that transported users to a virtual stadium. Here, they are able to swipe through and select the flag and facepaint of their favourite team, to proudly cheer them on. The goal of the filter was to bring back the pre-match and stadium buzz in a way that was fun and shareable.  

To celebrate World Raclette Day, Topito, a French infotainment website and Richesmonts, a Raclette cheese brand came to us for something new. The result? Instagram’s first potato filter, which was used 450,000 times on the day of its release.

6Nations_extra
Kylie

Play & Have fun

Play & Have fun

Play & Have fun

Play & Have fun

Kylie

We helped the team at Facebook to recreate a virtual version of Kylie dancing, in collaboration with BMG and Studio Moross. We modelled a version of Kylie based on photographs and then used motion-captured dance moves to animate the avatar. The filter was available for one hour only, where people were able to transport Kylie into their living rooms.

We helped the team at Facebook to recreate a virtual version of Kylie dancing, in collaboration with BMG and Studio Moross. We modelled a version of Kylie based on photographs and then used motion-captured dance moves to animate the avatar. The filter was available for one hour only, where people were able to transport Kylie into their living rooms.

We helped the team at Facebook to recreate a virtual version of Kylie dancing, in collaboration with BMG and Studio Moross. We modelled a version of Kylie based on photographs and then used motion-captured dance moves to animate the avatar. The filter was available for one hour only, where people were able to transport Kylie into their living rooms.

To celebrate World Raclette Day, Topito, a French infotainment website and Richesmonts, a Raclette cheese brand came to us for something new. The result? Instagram’s first potato filter, which was used 450,000 times on the day of its release.

Kylie_extra10
Ecosia_extra2

Inform & Educate

Inform & Educate

Inform & Educate

Inform & Educate

Ecosia2

Ecosia, the only search engine that plants a tree for every research, wanted to celebrate the plantation of 100 million trees since its creation. We came up with the idea of a single filter with two experiences using both cameras. The selfie turns the head of the user into a tree, and the world virtually grows a tree where the user is. 

Ecosia, the only search engine that plants a tree for every research, wanted to celebrate the plantation of 100 million trees since its creation. We came up with the idea of a single filter with two experiences using both cameras. The selfie turns the head of the user into a tree, and the world virtually grows a tree where the user is. 

Ecosia, the only search engine that plants a tree for every research, wanted to celebrate the plantation of 100 million trees since its creation. We came up with the idea of a single filter with two experiences using both cameras. The selfie turns the head of the user into a tree, and the world virtually grows a tree where the user is. 

Ecosia
image_chocolate

Inform & Educate

Inform & Educate

Inform & Educate

Asset 17

Luxury chocolate brand, TO’AK wanted to show the world how their chocolate was made. We worked together to create a multi-experience filter that took the user on the chocolate-making journey – from farming cocoa in the rainforest to meticulously packaging each bar.

Luxury chocolate brand, TO’AK wanted to show the world how their chocolate was made. We worked together to create a multi-experience filter that took the user on the chocolate-making journey – from farming cocoa in the rainforest to meticulously packaging each bar.

Luxury chocolate brand, TO’AK wanted to show the world how their chocolate was made. We worked together to create a multi-experience filter that took the user on the chocolate-making journey – from farming cocoa in the rainforest to meticulously packaging each bar.

Toak
image_snowglobe

Inform & Educate

Inform & Educate

Inform & Educate

LesArcs

As part of a creative workshop at Les Arcs Film Festival, we wanted to explore how the Festival could become more digitally interactive. We started with the festival programme to create a filter that brought it life virtually, simply by scanning your pass. This meant reducing the amount of programmes printed – and that each guest had less collateral to carry around.

As part of a creative workshop at Les Arcs Film Festival, we wanted to explore how the Festival could become more digitally interactive. We started with the festival programme to create a filter that brought it to life virtually, simply by scanning your pass. This meant reducing the amount of programmes printed – and that each guest had less collateral to carry around.

As part of a creative workshop at Les Arcs Film Festival, we wanted to explore how the Festival could become more digitally interactive. We started with the festival programme to create a filter that brought it to life virtually, simply by scanning your pass. This meant reducing the amount of programmes printed – and that each guest had less collateral to carry around.

LesArcs
MAC

Experiment & Try

Experiment & Try

Experiment & Try

Mac

In order to showcase the wide range of 67 foundation shades available, MAC wanted to develop a filter where the user was able to pick and try-on each shade. Within each shade group, the user could toggle through and try-on a range of different colours simply by tapping on the screen – and sliding to see a before and after.

In order to showcase the wide range of 67 foundation shades available, MAC wanted to develop a filter where the user was able to pick and try-on each shade. Within each shade group, the user could toggle through and try-on a range of different colours simply by tapping on the screen – and sliding to see a before and after.

In order to showcase the wide range of 67 foundation shades available, MAC wanted to develop a filter where the user was able to pick and try-on each shade. Within each shade group, the user could toggle through and try-on a range of different colours simply by tapping on the screen – and sliding to see a before and after.

MAC_extra
Castorama

Experiment & Try

Experiment & Try

Experiment & Try

Castorama

Castorama, France biggest DIY chain wanted to come up with something different to promote their range of movable partitions. Our filter enables the user to choose a partition, place it in their home and see the result.

Castorama, France biggest DIY chain wanted to come up with something different to promote their range of movable partitions. Our filter enables the user to choose a partition, place it in their home and see the result.

Castorama, France biggest DIY chain wanted to come up with something different to promote their range of movable partitions. Our filter enables the user to choose a partition, place it in their home and see the result.

Castorama_extra2

Want to see what we can do for you? Let’s have a chat.

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