Turn up the magic

An iconic butterfly taking flight around the world

A giant decorative butterfly on the exterior of a building

Bringing an intricate emblem to life on Christmas packaging and global storefronts

Creativity

Visualisation

3D Modelling

Experience Production

AR Ads

DIOR’s Christmas campaigns are always enchanting and magical, with a particular focus on exquisite craftsmanship and elegant details. Our AR experiences bring these exquisite details to life – adding that extra bit of magic and motion to each campaign.

tap for sound

An enchanting emblem

At the heart of DIOR’s 2024 Christmas collection was the majestic butterfly – inspired by Pietro Ruffo's Butterfly Around The World motif. Our task was to bring this butterfly emblem to life across every DIOR storefront around the world, as well as on the Christmas packaging.

tap for sound

All in the details

By scanning a card found in their DIOR shopping bags, users were able to launch the AR experience from their preferred platform. The technology recognises the butterfly on the packaging and brings all the intricate elements of the design to life through their screens.

tap for sound

Around the world

For this, we crafted multiple experiences to bring the butterfly to life across every DIOR storefront – from Paris to Hong Kong. No matter where they were, users were able to scan a QR code outside the store, hold their phones up to the giant butterfly in front of them, and watch the magic unfold in front of their eyes.

tap for sound

Simone has been an integral part of our team for three successive holiday campaigns, bringing with them an unmatched level of attention to detail and expertise. Their dedication to excellence perfectly mirrors the values of DIOR, seamlessly blending our brand into the realm of Augmented Reality (AR).

Lina Djoudi

Digital Innovation & Strategic Planning Manager