Turn up the magic

Enchanted forest creatures on the streets of Paris

An experience that brought enchanted forest creatures to life from a window display

Creativity

Visualisation

3D Modelling

Experience Production

For a limited period, the windows of Dior’s flagship store on 30 Avenue Montaigne were home to enchanted creatures, each hand-made from recycled objects and fabrics left over from the House’s artisans. The intricacy of the creations was a testament to the artisans’ excellence and creativity – and the AR experience needed to highlight and elevate this.

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Engineering the scene

Firstly, we headed to Paris to scan the iconic headquarters on Avenue Montaigne, as well as each hand-crafted creature. Then, our production team got to work on crafting a fairytale-like experience that brought each animal and fauna to life in their own way.

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Through the lens of the spectator

As the users scanned the building through the lens of their phones, they were able to witness the enchanting scene come to life – from deers and foxes roaming the streets to birds and butterflies taking flight from window sills. Tying the experience to the building itself meant that more people visited the street and the store to share their experiences.

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QR codes to access the experience on window fronts

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Simone’s work for our flagship boutique brought an extra dimension of magic and engagement to the window displays. The success of this project reflected Simone’s willingness and eagerness to really push the technology to create innovative and high-quality experiences. It also validated just how vital AR is to our retail experiences.

Lina Djoudi

Digital Innovation & Strategic Planning Manager