Visualise the unseen

A fragrance aura with an unexpected reach

Abstract 3D shapes
Hyperpersonalising and visualising a fragrance choice
Creativity
Visualisation
3D Modelling
Experience Production
AR Ads

People tended to think of Sephora as a make-up store, but now it was time to amp up their fragrance offering. They came to us looking for an AR experience that would attract attention, change minds and reach a Gen Z audience.

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A personalised experience

By recognising the touch of the user’s thumb on the screen, we were able to give the illusion that the experience was scanning their aura. This gave the experience a fun, personal element that instantly made it shareable.

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Reaching new audiences

For this project, we also created all the advertising assets and videos to promote the AR experience, including AR reel ads. The ads managed to reach over 22.3 million people – 70% of those being a Gen Z audience which was a big priority for Sephora. But they also managed to reach new audiences, particularly men aged 46 – 65, which shows the power and reach of experimental AR experiences.

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